Crypto.com and FTX Bet Big on Stadium Naming Rights Before the Crypto Crash. What Happens if They Can’t Afford to Pay?

But how exactly does a stadium naming deal unwind if, hypothetically, the rights-leaser goes bankrupt? It seems like a real hassle, from taking down all those signs to finding a new sponsor. To find out more, I called Joel Feldman, co-chair of global trademark and brand management at the law firm Greenberg Traurig.