Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.



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Here’s Why You Should Trade the S&p 500 E-mini Future


Whether you’re new to the markets or a seasoned trader, you should be trading S&P 500 E-Mini Future.

Large Institutions and Hedge Funds trade S&P 500 Futures contracts. This way they leverage their money, not having to invest in any one company but actually able to trade all 500 at once. The S&P 500 E-mini Future is a smaller version of the exact same futures contracts traded by these large institutions. It is designed primarily for individual traders to trade. But it follows along exactly with the larger S&P 500 the institutions trade. That way, when the large S&P 500 contract goes up, the E-Mini S&P 500 goes up along with it.

The E-mini S&P 500 Future offers great potential for traders. The margins for trading the E-mini S&P 500 Future contract can be as low as $400-$500 per contract, depending on the brokerage firm you use. But low margins are not the only reason traders are turning away from trading the Stock Market. So if you are tired of being in stocks „for the long haul“, if you are tired of seeing your mutual fund portfolio value cut in half by the sub-prime credit crunch, find out why you should be trading S&P 500 E-mini Futures.

One of the best things about trading the S&P 500 E-mini Future is leverage. The S&P 500 E-mini Future is based upon the S&P 500 index, or the value of the top 500 stocks traded publically. Wouldn’t it be great to be able to trade 500 stocks all at once, not having to research any one in particular? Unfortunately you cannot trade an index. So the Chicago Mercantile Exchange created a futures contract based upon this index. Instead of having to buy shares in 500 companies that would cost a fortune, you can pay $500 per contract. This way it is as if you are trading all 500 stocks at once. Now that is leverage. Leverage is probably the main attraction of professional traders to the futures market.

Another reason professional traders are attracted to trading the S&P 500 E-Mini Future is the ability to daytrade. For $500 per contract, you can daytrade. What could you buy for $500 if you were trading stocks? And many futures brokers will allow you to open an account with $2500. Daytrading stocks makes you a „pattern day trader.“ The regulations required that you have a margin account of at least $25,000 in order to daytrade stocks.

Not convinced yet? Look, here’s another good reason to daytrade the S&P 500 E-mini Future…no research.
You don’t need to do hours and hours and hours of research just to find the stock to trade. No more investing hundreds of dollars monthly in a Real Time stock screener. And most important, no need to have 5 or 6 charts open at the same time. You can use just one chart. This means you can concentrate on your technical set-ups on just one instrument. You won’t need to open one chart, then minimize it, and then open another chart, etc. Trading just one instrument can often mean that you minimize risk because your attention is narrowed to just what you are trading.

As we know, each instrument trades differently, requiring its own profit targets and stop losses. Trading the S&P 500 E-mini future, you’ll be able to identify profit targets and stop losses easier because you only need to set them for 1 instrument.

Much of trading is watching highs and lows, hard to do if you are watching a portfolio of 5 or 10 stocks. But if you only need to remember one closing price, one high or one low, might that not be easier to trade?

Whether you are a fundamental analyst or a technical analyst, the S&P 500 E-mini Future will work for you. With the institutional traders trading the larger S&P 500, you get the benefit of their research without the cost because you are trading the same basic instrument they are trading. Are you concerned with overbought or oversold conditions, news announcements, Federal Reserve interest rate cuts? The S&P 500 E-mini is a perfect tool for taking advantage of those specific movements. Why? Because the S&P 500 E-mini trades 24 hours a day.

Or are you a master chart technician? If so, the S&P 500 E-mini Future is for you. It works well with moving averages, macd’s, stochastics, pivots, and many other technical tools. If you prefer to look at the markets through a fundamental or sentiment-based approach, then rest assured that the same techniques for determining oversold markets or markets where emotions have run to extremes, will apply to e-mini index futures trading.

Like any other trading, whether it is stocks or bonds or options, or currencies, trading the S&P 500 E-mini Future offers great potential for gain and loss. Before you start trading the Futures market, it is advisable that you learn to trade it. Take an online course, do a seminar, read a book. You might take a look at Shadowtraders.com. They offer both an online study course as well as a seminar.

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Source by Barbara Cohen

Gold coin prices – Soaring high


Gold coins prices vary very quickly. Today, in the time of economic slowdown, gold coins are the best investment for planning and having a safe future. The price of gold coin is increasing day by day and hence everyone has them in their mind for a safe and great future. Hence, people are investing in it.

If someone wants to buy a gold coin, then he/she must keep an eye on its pricing. There are a number of gold coins present in the market, including Chinese Pandas, American Eagles, South African Krugerrands, Sovereign (Australian and UK) and Canadian Maple Leafs and British Sovereigns. All these coins have different prices. The pricing of these coins depends on many factors. Some of very important factors include coin type, coin size, face value, coin weight, quality etc. All these factor effect the pricing of gold coins.

The pricing of gold coin depends on coin type. The size of the coin also affects the pricing of the gold coin. Larger the size of the coin, greater is the pricing. Face value is another factor that affects the price of a gold coin. Face value is what is printed on the face of the coin.

Quality is one of the most important factors if we are taking about gold coins. It greatly affects the pricing of the gold coin. It means how much quantity of gold is present in the coin, like if a gold coin contains more than 90% of gold, it is referred to as a pure gold coin. Pure gold coins are expensive and the prices are higher than other gold coins.

So if we are buying a gold coin, we have to keep all these factors in our mind so as to know the pricing of a coin that can fit in our budget. By analyzing all these factors like quality of the coin, amount of gold present in the coin, we can easily determine whether the price of the coin is worthy or not.

If we take a look on last year’s record, we find different pricing for different gold coins. In the last month of 2008 the pricing of some different Gold Coins are following:

American gold eagle – $ 907.55
British sovereign – $ 237.88
Canadian gold maple leaf – $ 951.21
These above prices are according to different weight of the coins. The variation in weight will provide variation in price for a same coin.

So, one must research about the coins conditions and all the factor mention above. A slight change can affect the pricing and value of the coin.

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Source by Richard Allen

IMUSA USA GAU-80305 1100W Electric Single Burner, Black

IMUSA USA GAU-80305 1100W Electric Single Burner, Black

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From fiestas to sporting events to large holiday gathering, this electric single burner lets you cook anywhere you have a plug. Its compact and portable size also makes it ideal for the office, dorm rooms or small apartments.AS SEEN ON UNIVISION-COMO LO VISTES EN UNIVISION, „EL SABOR EN TU MESA“
Can Be Used for Cooking Outdoors or in the Office
Features a Temperature Regulating Knob with Heat Distribution Coils
Power Indicator Light
Slim Space Saving Design



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Htc Desire- Clone Of Nexus One


Nexus One which made a lot of noise around the mobile manufacturers as we know was produced by HTC. This made some additional benefits not only for the Google but also for HTC.

Soon after the release of the Nexus One a lot of rumors started over the fact that HTC is planning to produce its one version of Nexus One which will cost less and be more affordable for the customers.

Not long after the rumors turned out to be true: HTC announced about the release of the new smartphone HTC Desire. The phone is equipped with the traditional HTC User interface- HTC Sense, which gives great functionality to the device.

As it is obvious for the operating system Android was chosen to be the one. The processor capacity of the smartphone is 1GHz. The rest of the most interesting features are 3.7-inch AMOLED touch display and of course 5 megapixel camera.

As when talking about the appearance of the smartphone then we might mention that it’s not that similar with Nexus One. HTC Desire looks a lot like the most of the high-end  HTC phones. Except of the fact that the buttons which are placed on the front part of the screen seem to be of quite interesting design- they are assymetric- which indeed makes the design even more interesting.

The only question left is why HTC decided to produce this smartphone? Won’t it just become a competitor of Nexus One?

As for now the only we might say that Vodafone is planning to release 2 HTC phones in April- both HTC Desire and HTC Legend.

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Source by Anna

Fromm Shatterproof Acrylic Sterilizing Jar,40 oz. (DEA016)

Fromm Shatterproof Acrylic Sterilizing Jar,40 oz. (DEA016)

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40 oz. Sterilizing jar.Shatterproof acrylic
Stainless steel lift tray
Easy to clean



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Steam Irons – The Key To Crease Free Clothing


Want to cut your time of ironing in half? Try using steam iron today.

The popularity of steam irons has already reached its peak recognition. This is practically because of the fact that steam irons are much easier to use than that of the dry irons. The light weight of steam irons has made them practical items of interest for many travellers who have the need of constantly assuring that their clothes are presentable for presentations. Most of these travellers include businessmen who are usually on trips that are requiring them to use properly ironed clothes as they face their colleagues in the industry.

Steam Generators are of bigger forms of the said appliance though.

What are Steam Generators?

Basically, they have larger generators that are created to increase the work capability of steam irons. The larger the generator there is, the more massive the works to be completed are.

Usually, unlike ordinary steam irons, steam generators are used by firms who offer laundry services and ironing options for their clients. This type of an ironing appliance is used to make it easier for the ironing staff to handle mass responsibilities of ironing that they need to complete within a day.

High-end hotels also use Steam Generators when dealing with the dress service needs of their guests. It could not be denied that the invention of these appliances have increased the capability of the ironing staffs of hotels around the globe to handle their responsibilities in an easier and faster manner. Bringing about better chances for the workers who iron massive amounts of clothes for large numbers of guests or individuals has been the main aim of the creators of the steam irons.

With this considered with serious attention, manufacturers of Steam Generators included features that they think would likely increase the competence of the users of their product. Longer lines from the steam towards the iron has been introduced so as to give the users of the product a better chance to manage their work effectively and efficiently for those who expect them to perform well with their duties.

The crease-free clothing spree that the these appliances provide creates a more definite effect on the level of service that the said workers are able to give to their clients.

Hence, if you are interested in purchasing your own steam iron, where should you look for the right product brand that fits your taste and your demands towards the said appliance?

Online appliance distributors are practically making these appliances available through the internet. It could not be denied that somehow, with the existence of established online appliance distributors over the internet, it is not that hard to pick the best one that fits your demands as a user of the steam iron.

How they should you choose? It is very important to read up on the reviews and the write ups that are perfected to make you understand the features, the benefits and the different options of design that these wonderful appliances are ready to provide you with.

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Source by William Graham

Inspire Smart Solutions Partners With Microsoft to Provide Enterprise Resource Planning Tool, Microsoft Dynamics Nav


Denver, CO – August 26, 2008 – Inspire Smart Solutions announced today they are offering a new adaptable business management solution for their clients with  Microsoft Dynamics NAV, an enterprise resource planning tool (ERP).

As a Microsoft partner, Inspire Smart Solutions offers Microsoft Dynamics NAV, one of the top five ERP systems in the world for small to mid-sized businesses.

Inspire Smart Solutions‘ rationale for offering Microsoft Dynamics NAV to their clients was simple: It is a powerful solution designed to help growing organizations streamline their processes, reduce operational costs, manage compliance and drive informed decision-making.

Subodh Gupta, President of Inspire Smart Solutions says, „We saw many of our clients going through internal struggles as they grew and we wanted to help them solve their growing pains. We believe Microsoft Dynamics NAV is that answer – it’s the best solution for the growth-related challenges small to mid-sized businesses face.“

Specifically, Inspire Smart Solutions offers Microsoft Dynamics NAV because it provides:

  • Improved effectiveness in all branches of business
  • Customized processes to meet any industry needs
  • Expanded capabilities as companies grow
  • Reduced operational costs within an organization
  • Efficiently managed inventory and overhead

„We saw immense value in offering Microsoft Dynamics NAV as an integrated business service to help our clients successfully take their businesses to the next level,“ says Gupta, President of Inspire Smart Solutions.

As a certified Microsoft partner, Inspire Smart Solutions utilizes Microsoft Dynamics NAV to help their clients accelerate growth through customized processes such as manufacturing, distribution, financial management, sales and marketing, human resources, warehouse management, customer relationship and much more. 

As a leading business solutions provider, Microsoft Dynamics NAV is the most recent technology-based service Inspire Smart Solutions has made available for their clients.

For more information please visit www.inspiresmart.com

###

About Inspire Smart Solutions

InspireSmart Solutions is a premiere business solutions provider offering cutting-edge, customized and affordable web-based services and IT solutions for small to mid-sized businesses in all industries around the globe.

About Microsoft Dynamics

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that helps businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

About Microsoft

Founded in 1975, Microsoft (Nasdaq „MSFT“) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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Source by InspireSmart Solutions

AcuRite 00613 Indoor Humidity Monitor

AcuRite 00613 Indoor Humidity Monitor

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The AcuRite 00613 Indoor Humidity Monitor provides all the home comfort information you need, at a glance. Featuring a precision indoor thermometer and hygrometer, and an easy-to-read LCD display, it shows current indoor humidity and temperature, plus daily high and low records. A handy home comfort icon makes it effortless to tell if your indoor humidity is too high, too low, or „OK.“ Multiple mounting options include a convenient clip, magnets for attaching to a metal surface like a refrigerator, or you can stand it upright on a tabletop. Limited one-year warranty. It’s more than accurate, it’s AcuRite.Measures indoor temperature (Fahrenheit or Celsius) and humidity
Humidity level icon indicates high, low, or ideal indoor conditions
Daily high and low temperature and humidity records
Totally wireless tabletop and magnet-mountable design
Powered by one (1) AA battery (not included)



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Global warming: the two sides seen through a logical perspective


Global warming is defined as the constant increase of the earth’s temperature which causes rapid climate changes, and is one of the main issues of our time. This subject is an issue since the specialists such as climatologists and scientists do not agree on the causes of the climate change: either humans are to blame or it is a natural process. Both sides of the argument believe that the other is applying the fallacies of false cause and suppressed evidence In the article „Humans blamed for climate change“ written by Richard Black, it is stated that the IPCC believes that humans are „likely“ to be the cause for global warming and that the warming period we are facing is seen as being a threat to the living beings on the planet. They claim the surplus of CO2 in the atmosphere is what is causing the earth’s surface to heat up and that because of this the sea levels are rising.They also argue that human activity, in other words, our constant emission of greenhouse gasses is what is causing global warming and tropical storms. Lastly, they claim that the predictions they made on the climate change we were going to experience are getting worse and the process is faster than expected.  I believe that both sides the study of global warming have good and bad arguments, the second opinion being that climate change is a natural process and that there is no reason to fear this change; and I feel that this is a positive way to conduct the study because science should always be open to different possibilities. The scientists with a different point of view on the subject state firstly that climate change has been occurring through history and the supposedly threatening patterns that the researchers have been seeing in glaciers are simply a natural process. The „global warming“ is due to the increase in the sun’s temperature which has not only been seen on planet earth but also on the other planets in our solar system. Lastly, the temperature has been rising but not as dramatically as predicted, the rise and fall of sea-levels is determined by more complicated theories than the melting of ice and global warming is not necessarily a catastrophic event.

First of all, the Intergovernmental Panel on Climate Change (IPCC) said that temperatures were probably going to increase by 1.8-4C (3.2-7.2F) by the end of the century and that global warming was likely to influence the intensity of tropical storms(Black). It may be possible that the temperature is actually increasing but other sources claim otherwise. For example, one scientist from the IPCC does not agree with the many others on the claim that global warming is manmade. UN IPCC Japanese Scientist Dr. Kiminori Itoh, an award-winning PhD environmental physical chemist, states that warming fears are the „worst scientific scandal in the history…When people come to know what the truth is, they will feel deceived by science and scientists“(Morano). On the other hand, let’s assume that the IPCC is right about the temperatures getting warmer. In that case, logically the intensity of the heat will indeed have an influence on the intensity and frequency of tropical storms. I believe that the fact that some leading scientists that are part of the IPCC do not agree with the claims that the organization defends proves that this study remains an inductive argument and that science should never stick to one conclusion without exploring others. In the article, Dr Susan Soloman claims that „we can be very confident that the net effect of human activity since 1750 has been one of warming“ (Black). The IPCC now concludes that it is „90 % certain that human emissions of greenhouse gases rather than natural variations are warming the planet’s surface“ (Black). For the scientists that believe the other side of the argument, this would seem to them like the fallacy of false cause. They claim that other scientists and climatologists compared the temperatures in the past and related them to the emission of greenhouse gasses and their conclusion was completely opposite to the one of the IPCC. They state that „‘warmer periods of the Earth’s history came around 800 years before rises in carbon dioxide levels‘, meaning that a rise in Carbon Dioxide follows a rise in temperature, rather than increasing temperature following rising CO2 emissions“ (Marshall). They also mention that there was a huge surge in CO2 after the Second World War, yet the global temperatures fell for four decades after 1940 (Marshall). Due to this information, it is possible that global warming may not be mainly caused by the human emissions of CO2 since apparently the CO2 did not have that much effect on the temperature in the past. On the other hand, it is more than likely that the emissions of CO2 in the past were smaller than in our present time which suggests that humans may have an effect on the changing temperature. Once again, both sides of the argument are possible which proves that this scientific study remains an inductive argument.

On the subject of rising sea-levels, „computer models of climate generally include water coming into the oceans as ice caps and glaciers melt“ (Black). The IPCC also states that the sea-levels are likely to rise by 28 to 43 centimetres (Black). This means that the glaciers are moving, breaking off from one another and melting, and this causes the sea-levels to rise. It is said that this will be a threat to humanity yet in the opinions of scientists that support a different argument, the people who affirm this point ignore stronger evidence that sustain a different conclusion. In other words, both sides of the argument believe that the other is committing the fallacy of suppressed evidence. The study contradicting the IPCC claims that glaciers have always been moving and breaking off since it is a part of their natural process. Thousands of years ago, there was not a great deal of discharges of greenhouse gasses and the glaciers were still going through the same process; therefore, humans have no effect on the movement and breaking of glaciers. „Dr Boris Winterhalter, a professor on marine geology and former marine researcher at the Geological Survey of Finland, said that, „The breaking glacier wall is a normally occurring phenomenon which is due to the normal advance of a glacier““ (Marshall). As for the melting of the glaciers and this affecting the sea-levels, Professor Philip Stott from the Department of Biogeography at the University of London, claims that the rise of sea-levels is an enormously slow and long process (The Great Global Warming Swindle). They believe that the constant threat of rising sea-levels is in fact not such a big menace since it would probably take another ten thousand years before we see any significant difference. Both arguments seem very solid; therefore, it is important to keep an open mind when dealing with scientific studies.

Second of all, the IPCC concluded that there is a greater probability than 66% that rising temperatures were a factor in influencing the intensity of tropical storms (Black). Anybody could understand this to be true. Tropical storms are caused by the heat; therefore, if the world’s temperature goes up, the tropical storms will be more frequent and more intense. This is a very strong argument, claiming that if the temperature goes up so will the tropical storms, but other scientists make an equally strong point in stating that this should not be blamed on human activity. Climate change has always been a natural process and Timothy Ball, one of the first Canadian doctors in climatology, explains that the changes of temperature are always related to the sun: „climate change is occurring, but that is because it is always occurring, it is a natural change that is a result of the changes in the Sun’s temperature. He explains that we are currently leaving what was known as a Little Ice Age and that the history of Earth is riddled with changes in the climate“(Marshall). Therefore, the intensity and frequency of the tropical storms would more likely be caused by the changes of temperature of the sun than human activity. The IPCC chairman then states „if you see the extent to which human activities are influencing the climate system, the options for mitigating greenhouse gas emissions appear in a different light, because you can see what the costs of inaction are“ ( Black). So again the humans are to blame for the discharges of greenhouse gasses and the warming of the planet. Yet the other scientists would believe that this argument is a fallacy of suppressed evidence. The IPCC convincingly points out that we do have a lot of polluting industries and cars and that this is affecting our planet in a very negative way.

On the other hand, other scientists believe that this can only be a little factor in the warming of the planet. They state that the sun controls our season and dominates our solar system. For them, it would be more likely that the sun, with a diameter of approximately 1, 4 kilometres, would be the cause of the heating of the planet. However, if the sun is getting warmer and it is affecting the Earth, it should also effect the other planets in our solar system. NASA made a report that showed that Mars is also experiencing climate change: „Mars‘ carbon dioxide ice caps have been melting for a few years now […] An astronomical observatory in Russia declared that, „the Mars data is evidence that the current global warming on Earth is being caused by changes in the sun.“ They further point out that both Mars and Earth have, throughout their histories, experienced periodic ice ages as climate changes in a continuous fashion“ (Marshall). This statement strongly and considerably argues that the climate change is not mainly caused by humans but that the sun is getting warmer and that this is affecting our whole solar system. On the other hand, logically it would be positive for us to lower our use of CO2 simply because it would be better for the health of our peers and the planet. We constantly breathe the polluting fumes of industries, cars and machines; therefore, is it not a surprise that the number of human illnesses are multiplying and that our planet is heating up? Achim Steiner, an executive director of the United Nations Environment Programme claims that “ It is an unequivocal series of evidence [showing that] fossil fuel burning and land use change are affecting the climate on our planet“ (Black). It is very obvious to what extent the burning of fossil fuels could have an effect on our health and the health of the animals and plants, but the scientists arguing the other side of the argument have trouble believing that humans have so much control over the temperature. Once again, both sides of the argument would think that the other is applying the fallacy of suppressed evidence. The opposing scientists believe that if the sun is affecting other planets, the same way that it is affecting Earth, they do not see how it is possible that humans are the main cause of the Earth’s global warming. The first point they state is that carbon dioxide has so little place in the Earth’s atmosphere that it makes it impossible to have such a big effect on the planet.  Geoffrey G. Duffy, a professor in the Department of Chemical and Material Engineering of the University of Auckland states that „even doubling or tripling the amount of carbon dioxide will virtually have little impact, as water vapour and water condensed on particles as clouds dominate the worldwide scene and always will“ (Morano). So this suggests that human activity is not the main cause of the global warming if the carbon dioxide is indeed a very minimal part of our atmosphere.

The second point is once again that the sun is what is causing the warming of the planet. Some scientists and satellites have measured the heat of the sunlight and they have all come to the same conclusion: „satellites that measure the temperature of sunlight have been recording an increase in the sun’s temperature“ and „German and Swiss scientists […] claim that it is increasing radiation from the sun that is resulting in our current climate change“ (Marshall). This reminds us that science should keep an open mind to different interpretations because both of these arguments offer us different possibilities on the subject which is what science is all about.

Third of all, the IPCC conducted a study that proposed that their previous study was too moderate. „Writing in the journal Science, an international group of scientists concluded that temperatures and sea levels had been rising at or above the maximum rates proposed in the last report, which was published in 2001“ (Black). This means that the heating of the planet and the rising sea levels are to a degree that is more extreme than the scientists predicted. This seems threatening since the heating process of the planet is climbing rapidly and it suggests that humans are going to feel the effects of this sooner than predicted. On the part of the IPCC, this is a very strong argument, that global warming is happening faster than predicted, but other scientists believe that since it is a natural process there should be nothing threatening about it. They state that there have been many different climate periods throughout the history of the Earth and people still survived through it without many significant damages. For example, the medieval warm period, 800-1200, and the little Ice age, 1560 to 1850, were both different climatic periods when the weather was either exceptionally warm or exceptionally cold (Scott). Yet this was not considered threatening at the time and the people survived without any difficulty. As for the melting of glaciers that is causing the sea-levels to rise, some scientists state that there were cases where the Earth was much warmer than today and such events did not occur. Professor of atmospheric science and director of the Earth System Science Centre, John Christy says that „we happen to have temperature records of Greenland that go back thousands of years. Greenland has been much warmer. Just a thousand years ago Greenland was warmer than it is today yet it didn’t have a dramatic melting event“ (TGGWS).  Since both of these arguments are backed by significantly impressive evidence, I believe that science is indeed a study that explores different theories and that it should not be limited to a one-sided opinion.

The study that the IPCC conducted compared the 2001 projections to the present day and the models concluded „a temperature rise between about 0.15C-0.35C over this period. The actual rise of 0.33C was very close to the top of the IPCC’s range“ (Black). This argument makes a very strong point and I believe that there is nothing that any specialist can say that can oppose this. You do not have to be a scientist or a professor to see that the temperatures are going up. Whoever would try to contradict this fact would be politically incorrect since it is very obvious that the temperatures are changing. Yet some scientists claim that the temperature rise is not the cause of human activity, and that this rise should not be threatening at all because once more they believe that it is a purely natural process. This climate change, in their view, could actually be a positive thing. For example, Philip Stott, a professor in the Department of Biogeography at the University of London, says that „it’s important people know that climate enabled a different lifestyle in the medieval period. We have this view today that warming is going to have apocalyptic outcomes. In fact, wherever you describe this warm period [medieval warm period], it appears to be associated with riches“ (TGGWS). Professor Stott continues by saying that „according to Chaucer, vineyards flourished even in the northern part of England and in London there are many memorials of this time period“ (TGGWS). Therefore, if the medieval warm period was a positive outcome for the world and the people, they believe that the global warming period we are experiencing today may not be as devastating as predicted.

Other scientists do not agree with this claim yet their argument holds as strongly as the opposite. In the study of sea level comparisons, „the actual average level, measured by tide gauges and satellites, had risen faster than the intergovernmental panel of scientists predicted it would“(Black).  Their argument is that the human emission of CO2 is what is causing the heat on the Earth to rise, and that this is what is making the glaciers to melt. Also, because these glaciers melt, the sea-levels are rising. But other scientists believe that if there were hotter time periods on Earth, as mentioned previously, and this did not make the glaciers melt or the sea-levels rise, they assume that either this argument is completely false or the melting is caused by something other than the rising heat. Both views once again believe that the other is committing the fallacy of suppressed evidence. Professor Philip Stott explains that the sea level changes are governed by two factors: „Local factors: the relationship of the sea to the land which often has to do with the land rising and falling then anything to do with the sea. But if you’re talking about what we call eustatic changes of sea, world-wide changes that are through the formal expansion of the ocean, they have nothing to do with the melting ice. And that’s an enormously slow and long process“ (Durkin). Once more, both sides of the argument make strong claims that are supported with strong evidence which shows that science offers different possibilities for the same study and that this should be understood as an important aspect of scientific disciplines.

In conclusion, I still believe that both sides of the global warming argument make strong claims and that this is the proper way to conduct a scientific study, by offering different possibilities. The IPCC was created „by the World Meteorological Organization and the United Nations Environment Programme“ (Oreskes), and most Environmental organizations agree with the arguments that it defends: „all major scientific bodies in the United States whose members‘ expertise bears directly on the matter have issued similar statements“ (Oreskes). On the other hand, some scientists like Morano have been rumoured to have links to the gas company that would influence their protest against manmade global warming: „Public tax filings for 2003-7[…]show that the Committee for a Constructive Tomorrow [the organization financing Morano’s Web site] received hundreds of thousands of dollars from the ExxonMobil Foundation and from foundations associated with the billionaire Richard Mellon Scaife, a longtime financer of conservative causes best known for its efforts to have President Bill Clinton impeached“ (Kaufman). Yet this is no reason to make scientific research a one sided study since not all scientists are like Morano. Some might have an interesting scientific point of view on the subject which should encourage us to keep an open mind while discussing science.

  • Black, Richard. „Humans Blamed for Climate Change.“ BBC News Website. 2nd February 2007. 15th February 2007.
  • Kaufman, Leslie. „Dissenter on Warming Expands His Campaign.“ Climate Ark. 10th of April 2009. 28th of April 2009. < http://www.climateark.org/shared/reader/welcome. aspx? linkid=124139>
  • Marshall, Andrew G. „Global Warming: A Conventional Lie.“Global Research. 2007. 15th February 2009.
  • Morano, Marc. „UN Blowback: More Than 650 International Scientists Dissent over Man-Made Global Warming Claims.“ U.S Senate Committee on Environment and Public Works. 10th December 2008. 14th March 2009.
  • Oreskes, Naomi. „The Scientific Consensus on Climate Change.“ Science Magazine. 3rd of December 2004. 28th of April 2009.
  • Scott, Mandia.“The little Ice Age in Europe.“ Influence of Dramatic Climate Shifts on EuropeCivilization. 14th of March 2009.
  • The Great Global Warming Swindle. Dir. Martin Durkin. Wag TV production. 8th March 2007

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Source by Anja Mileusnic-Plecas